2020 is finally over and as the dust settles, I’m looking at where I spent my time on social media, how much I enjoyed it, and how much traffic I got to my blog as a result. The results were really surprising! Which Social Media Sites Are Driving the Most Traffic To Your Blog?
Do We HAVE to be on social media?
First off, I’ve been happy to see people are starting to question the need to be on social media all the time, question what toll that takes on us, and question what other things we could be doing with that time instead. If you missed it, check out Kacen Callender’s excellent essay on social media expectations for authors. Something else I want to read: Bored and Brilliant, a book about how being tied to our devices actually hampers our creativity.
Using social media effectively means you can spend less time on there!
As a blogger, how you use social media should depend on your overall blogging goals.
If one of your main blogging goals is to get more visitors to your site, you might want to take a look at which social media platforms are actually driving traffic to your blog!
By looking at the data, you can figure out which social media platforms are actually helping you and which are kind of a bust.
Do you need instructions on how to find your blog stats? Check out my post on How and Why to Get Your Website Statistics and Analytics here.